Why The World Cup killed Twitter

The World Cup led to as many fail whales as it did to heart attacks and cases of deaf­ness combined.

After Lan­don Donovan’s game-winning goal against Alge­ria, which caused me to fling my key lan­yard across the bar in a fit of hys­teric and slightly ine­bri­ated joy, there were reports that made it sound like the Inter­net damn near died at that moment. And no, not Prince dead.

You know what was really cool? Other than the supergeeks, like my boss, think­ing 2012 was com­ing early — the way we watch sports has changed. In leaps and bounds.

Admit­tedly, dur­ing USA and other major matches I wasn’t all atwit­ter, tech­no­log­i­cally speak­ing, about the matches. Mostly from the increase in blood pressure.

But for the matches I watched while sit­ting on my couch or in class, Twit­ter was like a multi­na­tional watch party. Yes, I still fist-pumped in class, but I was able to cheer on Twit­ter. With­out being yelled at by my professor.

Twit­ter isn’t just chang­ing the way we view the World Cup, but any major cul­tural event. Award shows, break­ing news, LeBron James – no mat­ter where you are, bored at a cheese-tasting with your girl­friend or sur­rounded by three unfriendly walls and a sta­pler, you can have a con­ver­sa­tion. You can share your excite­ment, dis­ap­point­ment, shock and hilar­i­ously snarky remarks about what just happened.

If you’re lucky, you’re friends will be there on the other end. Ready to pick up on the con­ver­sa­tion from what­ever sit­u­a­tion they are uncom­fort­ably stuck in.

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