Flashmob organized in 5 days

A 45 day com­pe­ti­tion by Google in Feb­ru­ary 2010. The win­ner got giga­bit inter­net into every home. Indi­vid­u­als could vote for towns by fill­ing out a short form. @penguinspark orga­nized a flashmob/publicity stunt for CoMO Fiber to get the word out to Colum­bia to vote. While the event its self was a mod­er­ate suc­cess, the goal of rais­ing aware­ness was an over­whelm­ing suc­cess.

Every­thing for this event was donated or vol­un­teered by peo­ple that want to improve Colum­bia, MO inter­net. Many local news orga­ni­za­tions picked up the story. 16,000 signs with vot­ing instruc­tions were passed out at the sold out Miz­zou vs Kansas bas­ket­ball game. The Colum­bia Pub­lic School board responded by sub­mit­ting their own nom­i­na­tion as well as encour­ag­ing all schools, teach­ers and parents.

How it went down

Mon­day: The con­cept for #comoflash­mob is dis­cussed by @CommercialScott and@CoMOFiber members.

Tues­day: An email goes out with the plan and instantly spreads through­out Colum­bia like wild­fire. Peo­ple pro­mote on Twit­ter and Face­book to make sure every­one knows what’s going on.

Wednes­day: Shakespeare’s Pizza offers to donate pizza to the sign party sched­uled for the night before the flash­mob. First grader stu­dents at Fairview Ele­men­tary make signs for our flash­mob.

Thurs­day: Boone County National Bank approaches us to donate 16,000 signs.

Fri­day: The press is going nuts! KFRU’s David Lile talks about it on his morn­ing show, Simon Rose & Renee Hul­shof dis­cuss it on the their show, and  93.9 The Eagle dis­cusses the event on their morn­ing show. KOMU, KRCG and the Colum­bia Mis­sourian all promo the event in their evening news and pub­li­ca­tions. That night we held the sign mak­ing party that was a blast!