Academy of Early Childhood Learning

@penguinspark is excited to announce the roll out of the Academy of Early Childhood learning online makeover.

The Academy was looking for a way to interact with people interested in anything related to childcare & provide useful information to parents of the Academy.

The Comprehensive Plan

@penguinspark created a comprehensive integrated plan. The plan focuses on an informative website that integrates with Facebook and Twitter. Everyone is different and prefers to interact in different ways. This plan allows parents to stay up to date wherever they prefer to be on the Internet. At the same time it demonstrates the quality of the Academy to potential parents rather than simply tell them how good they are through a website. People believe what you do, not what you tell them.

Website

AcademyCastle.com

Their current website was a static website built solely for marketing. It did not provide any useful information for current parents. We adjusted the focus of the website to appeal to current parents rather than promoting the business to potential parents. The website now provides the parents with:

• Weekly menu’s
• Upcoming field trips
• Monthly classroom newsletters
• Monthly at home parenting tips

Facebook

Academy Facebook Page

A Facebook page was created so parents could stay in contact in an environment a lot of them already spend time in. They can be easily updated on schedule changes and important information without leaving Facebook. We tied the Facebook account into the website so people can reccomend articles and even become a fan of the Academy from the website.

Twitter

@AcademyCastle

We created a Twitter account to primarily reach out to parents that do not have children in the preschool. They will provide informative tips, funny things that happen in the school, and answer general parenting and childcare questions. Their tweets will also display on the website so even if parents don’t have a Twitter account they can still easily see the tweets.