You’ve got game: Social media analytics in a game

Empire Avenue social game

If 2010 was the year of the location game, 2011 is the year of full blown social gaming. Social gaming is simply a social network that has the ability to “win”, whether it’s simply earning rewards or beating your friends. Foursquare and other location games helped introduce us to this concept but this year social [...]

Keep Ya Head Up, Myspace

myspace logo

I know it’s easy to forget about Myspace. After all, the former third grade Spelling Bee star is now a high school junior water-boy while Facebook is the All-State QB. But Myspace’s 57 million unique U.S. users – 27% of the U.S. Internet population – are nothing to scoff at. As recently as December 2009, [...]

Foursquare: More Than “Checking-In”

foursquare application

To be a successful business, tracking where consumers are and what they do is a key piece of the marketing scheme. There are many ways to do this and more are emerging every day. Foursquare, a location-based social network, is a new way to do this tracking. The cool thing about Foursquare? It provides a [...]