Last year @Guavalicious and me spoke about creating online communities at #140conf smalltown. This year we followed up by talking about what to do to take those online relationships offline. My segment starts about 5 minutes in and is about creating relationships with businesses.
Video streaming by Ustream
#140conf smalltown presentation: taking online communities offline.
09/25/2011 By Leave a Comment
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Yes to Save Homes social media marketing campaign
12/13/2010 By 1 Comment
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2010 MAR President Elizabeth Mendenhall
Yes to Save Homes was a victorious political campaign conducted by the Missouri Association of Realtors to promote Amendment 3 in the 2010 November election. The amendment modified the Missouri Constitution to prevent transfer taxes from being applied to the sale of residential real estate.
The Missouri Association of Realtors approached Scott Wendling of PenguinSpark and Jessica Hickok of Dizmang Properties to coordinate and manage a social media marketing campaign, with only six weeks remaining until the vote. A Facebook page and Twitter account existed but had not been utilized much, if at all.
Jessica coordinated the timing and delivery of messages on social networks. Scott composed an email campaign delivered to socially active Realtors and managed social media engagement. Link tracking services, analytics, and Facebook insights were used to quickly determine the audience and primary interest. This information was used to create a highly active and involved fan base.
The amendment passed by almost 84%, one of the largest Amendment victory margins in Missouri history. If you have a campaign, promotion, or event contact PenguinSpark about a social media marketing campaign.
PenguinSpark grand opening article
07/22/2010 By Leave a Comment
TweetJustin Willett (@willettjf) wrote a great piece about the grand opening of @penguinspark in the Tribune (Sat., July 17, 2010). To think this started a year ago as a hobby and developed into a business blows my mind. It’s great to help people do something you love to do.
Link to article about Penguin Spark Social Media Marketing & Education
Academy of Early Childhood Learning
07/17/2010 By 1 Comment
Tweet@penguinspark is excited to announce the roll out of the Academy of Early Childhood learning online makeover.
The Academy was looking for a way to interact with people interested in anything related to childcare & provide useful information to parents of the Academy.
The Comprehensive Plan
@penguinspark created a comprehensive integrated plan. The plan focuses on an informative website that integrates with Facebook and Twitter. Everyone is different and prefers to interact in different ways. This plan allows parents to stay up to date wherever they prefer to be on the Internet. At the same time it demonstrates the quality of the Academy to potential parents rather than simply tell them how good they are through a website. People believe what you do, not what you tell them.
Website
Their current website was a static website built solely for marketing. It did not provide any useful information for current parents. We adjusted the focus of the website to appeal to current parents rather than promoting the business to potential parents. The website now provides the parents with:
- Weekly menu’s
- Upcoming field trips
- Monthly classroom newsletters
- Monthly at home parenting tips
A Facebook page was created so parents could stay in contact in an environment a lot of them already spend time in. They can be easily updated on schedule changes and important information without leaving Facebook. We tied the Facebook account into the website so people can reccomend articles and even become a fan of the Academy from the website.
@AcademyCastle
We created a Twitter account to primarily reach out to parents that do not have children in the preschool. They will provide informative tips, funny things that happen in the school, and answer general parenting and childcare questions. Their tweets will also display on the website so even if parents don’t have a Twitter account they can still easily see the tweets.
