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2010 MAR President Elizabeth Mendenhall
Yes to Save Homes was a victorious political campaign conducted by the Missouri Association of Realtors to promote Amendment 3 in the 2010 November election. The amendment modified the Missouri Constitution to prevent transfer taxes from being applied to the sale of residential real estate.
The Missouri Association of Realtors approached Scott Wendling of PenguinSpark and Jessica Hickok of Dizmang Properties to coordinate and manage a social media marketing campaign, with only six weeks remaining until the vote. A Facebook page and Twitter account existed but had not been utilized much, if at all.
Jessica coordinated the timing and delivery of messages on social networks. Scott composed an email campaign delivered to socially active Realtors and managed social media engagement. Link tracking services, analytics, and Facebook insights were used to quickly determine the audience and primary interest. This information was used to create a highly active and involved fan base.
The amendment passed by almost 84%, one of the largest Amendment victory margins in Missouri history. If you have a campaign, promotion, or event contact PenguinSpark about a social media marketing campaign.
