2010 MAR President Elizabeth Mendenhall

Yes to Save Homes was a victorious political campaign conducted by the Missouri Association of Realtors to promote Amendment 3 in the 2010 November election. The amendment modified the Missouri Constitution to prevent transfer taxes from being applied to the sale of residential real estate.

The Missouri Association of Realtors approached Scott Wendling of PenguinSpark and Jessica Hickok of Dizmang Properties to coordinate and manage a social media marketing campaign, with only six weeks remaining until the vote. A Facebook page and Twitter account existed but had not been utilized much, if at all.

Jessica coordinated the timing and delivery of messages on social networks. Scott composed an email campaign delivered to socially active Realtors and managed social media engagement. Link tracking services, analytics, and Facebook insights were used to quickly determine the audience and primary interest. This information was used to create a highly active and involved fan base.

The amendment passed by almost 84%, one of the largest Amendment victory margins in Missouri history. If you have a campaign, promotion, or event contact PenguinSpark about a social media marketing campaign.

Originally posted on PenguinSpark

The Academy was looking for a way to interact with people interested in anything related to childcare & provide useful information to parents of the Academy.

The Comprehensive Plan

@penguinspark created a comprehensive integrated plan. The plan focuses on an informative website that integrates with Facebook and Twitter. Everyone is different and prefers to interact in different ways. This plan allows parents to stay up to date wherever they prefer to be on the Internet. At the same time it demonstrates the quality of the Academy to potential parents rather than simply tell them how good they are through a website. People believe what you do, not what you tell them.

Website

AcademyCastle.com

Their current website was a static website built solely for marketing. It did not provide any useful information for current parents. We adjusted the focus of the website to appeal to current parents rather than promoting the business to potential parents. The website now provides the parents with:

• Weekly menu’s
• Upcoming field trips
• Monthly classroom newsletters
• Monthly at home parenting tips

Facebook

Academy Facebook Page

A Facebook page was created so parents could stay in contact in an environment a lot of them already spend time in. They can be easily updated on schedule changes and important information without leaving Facebook. We tied the Facebook account into the website so people can reccomend articles and even become a fan of the Academy from the website.

Twitter

@AcademyCastle

We created a Twitter account to primarily reach out to parents that do not have children in the preschool. They will provide informative tips, funny things that happen in the school, and answer general parenting and childcare questions. Their tweets will also display on the website so even if parents don’t have a Twitter account they can still easily see the tweets.

Originally posted on PenguinSpark

Jean (@RCAtweet), Me (@commercialscott), and Mandy (@Mandy_Vavrinak)

Dealmakers Magazine hosted the first tweetup ever held at the 2010 International Council of Shopping Centers (ICSC) RECON convention held in Las Vegas, Nevada. ICSC is a global organization of retailers, shopping center developers, brokers, attorneys and anything else that has to do with the shopping center industry. The estimated attendance for the conference was 35,000.

PenguinSpark had the privilege  work with Dealmakers in the planning and promotion of the event. The tweetup was a great success. I got to meet many tweeters from the commercial real estate industry including. Representatives from the Realtors Commercial Allinace (@RCAtweet), Retail Traffic (@RetailTraffic), the Houston Association of Realtors (@infosam) and many others were in attendance. The tweetup was a success and I look forward to next years as I know it will grow even larger.

Originally posted on PenguinSpark

Gary Kespohl needed an internet marketing campaign designed and implemented quickly. He was running for Columbia, MO city council and the vote was only 2 months away.

We created a website, social marketing plan, and even taught Gary how to use Twitter. Gary’s opponent Karl Skala relied on a static website and office hours at a coffee shop.

Karl Skala, who seeks to retain his Third Ward seat, said simply, “I don’t tweet.”
Skala said he sees the value in social networking but said his time is limited and texting isn’t a priority. -Columbia Daily Tribune

Election Results

Originally posted on PenguinSpark