Don’t waste money on your website

guy behind computer screen

Justifying investing in a quality website is difficult if you’re used to TV, radio, and print advertising. When you purchase commercials you know exactly how many you get, how much each costs, and an idea of a conversion rate those commercials give you. When a business invests in a website it is not the end [...]

Empire Avenue shareholder mail: Does it work?

empire avenue shareholder mail results

Empire Avenue shareholder mail is a topic of much debate on the Avenue. Many people say it’s a waste of time. Some people never read the mail so they assume nobody does. Others have tried sending shareholder mail and didn’t get the response they were looking for. In my experience: Empire Avenue shareholder mail works. [...]

QR codes can’t brand your small business but they can create positive sentiment

bus stop QR code

Small businesses should not create a QR code and send people to the front page of their website or about page. There are many ways to do QR codes wrong, but this is probably one of the worst. It’s a difficult concept to understand because QR codes are actually engaged marketing tools that pose as static [...]

Empire Avenue portfolios: the fastest way to go through them

empire avenue portfolio

Going through Empire Avenue portfolios is time consuming. When you sort your portfolio you can only go through it by clicking the next button or previous button over and over again. There is no pagination or “go to last” button. However, just because there is no button doesn’t mean you can’t do it. Here’s how [...]

5 Tips, tricks, and tools for Empire Avenue

secret

Empire Avenue can become time consuming if you aren’t careful. Maintaining a decent portfolio and engaging with shareholders becomes increasingly difficult as your network grows. I’ve been on Empire Avenue ((e)PenguinSpark) a few months and too make my time on EAv more efficient I’ve developed several tricks and added several tools to my routine. Here [...]