3 things not to do to your WordPress site

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Don’t use Google to find free themes and plugins.

One great thing about WordPress is the availability of free tools to go with it. At the time of this posting there are 1,457 themes and 17,297 plugins in the WordPress repository. However, anyone can build a theme or plugin and there are plenty out there you won’t find in the repository. There are many guidelines for plugins and themes that people must follow in order to add their code to the repository. These guidelines are meant to protect you from malicious code that can turn your site into a spam machine or disable it completely. Unless you are very comfortable reviewing plugins yourself it’s best to stick to the official repositories.

Don’t get completely scared of from non repository plugins. There are some reputable companies out there that offer “free” versions of plugins in order to coerce you into a pro version. As a rule of thumb if someone is trying to up-sell you they probably don’t want to upset you. There are also many premium themes from places like StudioPress and Woothemes, as well as premium plugins like Gravity Forms and Scribe SEO. Most of these companies have been around a few years now and are highly reputable. Once again, if someone is trying to sell to the masses they probably don’t want to create a reputation for selling virus and spam machines.

For more information on the dangers of Google and free themes check out this article from WPMU.org.

Don’t ignore updates.

This applies to WordPress itself as well as themes and plugins. Updates are done for three reasons: add new functionality, fix bugs, fix security flaws. The first two reasons might not make or break your site. However, if you have a security flaw it can be a death nail. Recently an image editing code called “timthumb” had a massive security flaw. This code is used in hundreds of themes and left many people vulnerable. I can attest to the destructive nature of this security problem as it took down an old site I have a tendency to ignore. If you have multiple sites on the same server or run many sites on a multiuser install it can be especially devastating. Fixing one site is bad enough, 10 at once is even worse.

Don’t turn your site into a yard sale.

Ever go to a website or blog and think “this site has stuff all over the place, it’s a mess!” Do you really need to have 3 different sharing plugins scattered about the site, a bunch of of widgets streaming random information, or plugins that replicate core functions with a small tweak? You want people to come to your site for one reason: to hear what you have to say or buy what you have to sell. Turning your site into a Christmas tree can be very distracting and cause readers to lose focus.

Another problem with this is it can make your site extremely slow. Every plugin adds more code that has to load which increases loading times. Some are also poorly written causing it to load even slower than it should. And finally, it’s easier to get conflicting code with a ton of plugins. Javascript can be very finicky if done incorrectly and cause a whole site to act goofy. You might think you’ve trashed your site when really it’s a bad plugin that is just getting in the way of everything else. There are other ways codes can conflict but I personally find javascript to be the most common problem when someone has tons of plugins.

What is an acceptable number of plugins? It depends of course. Some people will tell you 10 and others say 20. There are also people that say zero and prefer to hand code everything into their theme. There are light plugins and there are heavy plugins. Typically plugins that create a fancy display, some cool trickery, or bring in information from outside sources are your biggest slow downs. If you have 15 plugins for sliders and live tweet feeds you will run much slower than if you had 5 and 10 plugins for things like affiliate link management or back end SEO.

What else can be drastic for a WordPress site?

3 WordPress plugins to install and save you time setting up your website.

wordpress time savers

WordPress is easy to setup. However there are many small details that need to be taken care of before you start working on the really important stuff like content and design. I install these 3 WordPress plugins as soon as I finish installing it and before I do absolutely anything.

Core Tweaks WordPress Setup

As soon as my new WordPress site is up and ready I install Core Tweaks. This plugin takes care of all the house keeping people typically do with new installs. Personally I install the plugin, run it, then delete it. There are certain features that can be helpful after setup but I don’t find enough value in those to keep the plugin (I prefer as few plugins as possible). Here’s how I use it each time:

  1. Change the default post category from “uncategorized” to “general.” You can choose what name you want the catch all category to be.
  2. Change the default blogroll category from “blogroll” to “related links.” Again this is your choice for the new name.
  3. Turn off organizing uploads into month and year folders. This is a big help when you have tons of uploads.
  4. Change permalink structure to custom setting. I choose to have the site address and the article or page title. WordPress suggests keeping a numeric value like date first for speed but I haven’t noticed a slow down on any site, and it’s prettier this way.
  5. Delete default post and default comment.
  6. Change the blog description tagline.
  7. Delete all links in blogroll
  8. Add copyright to footer
These are all things that can be easily done through different WordPress settings and tweaks. However, the ability to change all these settings and have them instantly done saves me about 30 minutes. There are 28 things you can change in all. These are just the 8 things I change then delete the plugin.

WordPress SEO by Yoast

This is the most comprehensive WordPress SEO plugin I have found. It is also very easy to set up and has detailed explanations for the beginner. You can literally do everything you need to do for SEO. All in One SEO is a great plugin, but it doesn’t come close to what Yoast’s plugin can do. Here are a few features that make this plugin tops.

  1. SEO analysis with Linkdex page analysis library.
  2. Google search result snippet previews. Know what your article will look like when someone see’s it in the search engines.
  3. Keyword testing
  4. Breadcrumb support with custom breadcrumb titles.
  5. XML sitemaps. The plugin creates a dynamic sitemap that contains individual sitemaps within it (category map, tag map, and other sitemaps you choose to include). Usually you use a separate plugin for sitemaps and this reduces your plugins by 1, keeping your site speedy.
  6. Edit .htacces and robots.txt files from admin. No more ftp’ing your files, editing them, then uploading. You can quickly do it from WordPress now.
  7. Export options so you can set your defaults on every site you setup! (Once again saving time)
There are tons of other options for this plugin that other SEO plugins can do. These are the options that set this plugin apart from others and make your SEO really sexy.

Redirection

Broken links are an SEO nightmare. The last thing you want to do is have Google thinking your site is falling apart and content is disappearing. You may think you’ll never have a problem because you plan to keep everything the same, but broken links happen. The Redirection plugin saves you tons of time trying to find and fix broken links. Here are the features that make this a must have:

  1. 404 monitoring. A 404 means the page doesn’t exist. This plugin will keep a log for you so you know what links are being used that don’t have a page. You can then choose what happens when they land on that page. Redirect to home page, do a search for their search term, and other options for your choosing.
  2. Pass through redirects. You can make any link on your site redirect wherever you want. I use this for QR codes that I want to change in the future. I set up a link that has something like /QR-code. I don’t need to reprint materials if I want the QR to do something different, just change the place it redirects to.
  3. Full logging of all redirects. Know which redirected links get used the most. Combining this with my QR link makes instant basic QR monitoring.
  4. Redirect based on where the person came from or if they’re logged in or not.
  5. Automatically redirect a post when the URL changes. This is huge. If you decide you want to change your link structure in the future, perhaps you had the date and you want it removed, you have zero worry about loosing any backlinks. They can all automatically go to the new URL. This is a Godsend.
Using these 3 plugins saves me countless hours. I used to spend tons of time setting up WordPress, monitoring SEO, and maintaining my link structure. By simply installing these 3 plugins as soon as I set up a site I make more time to create content, which is what we all really want to do right?
Do you know of plugins that are better than this or provide extra functionality? If you know of anything that can save time upon setup let me know, pretty please. 

Steroids for WordPress SEO using video plugin

image for video sitemap wordpress plugin

Social media education videos are a big part of this website.  If you have a lot of videos like me then you might not have a lot of text which makes SEO difficult. This doesn’t mean your content is terrible, it just can’t be read by the Google robots….or can it?

Video sitemaps tell Google what the videos on your website are all about. They are just like regular sitemaps except they specify a few extra things. The most important are video location and thumbnail image location. While the concept seems simple and straight forward getting this video sitemap together proves more difficult than you think. There are not many excellent options out there other than simply making it by hand, and that is no fun.

WordPress is the content creating blog of choice for many people. There are many plugins to accomplish almost every conceivable goal. Noticeably lacking in the WordPress plugin department however is an easy way to produce a video sitemap.

I have tried (or attempted to try) every WordPress plugin available that creates a video sitemap. I use Vimeo to host my social networking videos and I also use videos from other places on the web. Most of the plugins only created a sitemap for self hosted videos.

[threecol_one]Bubblecast video for WordPress[/threecol_one]

[threecol_two_last]This plugin Seems to have been abandoned. It seemed cumbersome for my needs so I nixed it early. It was tied into a company that offered video hosting service but they seem to have dissapeared. Bubblecast Video for WordPress [/threecol_two_last]

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[threecol_one]WP-media-sitemap[/threecol_one]

[threecol_two_last]I was not able to get this plugin to work with Bluehost because of permission problems. It also has steps beyond the standard install to add a file to your directory. The final strike for me is the developer is unresponsive on his website. wp-media-sitemap[/threecol_two_last]

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[threecol_one]Google XML sitemap for videos[/threecol_one]

[threecol_two_last]This is a decent plugin and very easy to use. The only issue is it only creates a video sitemap for YouTube videos right now. If you only use YouTube videos you might want to give it a try. I had an issue on one site where it didn’t get all the videos but I didn’t troubleshoot the conflict. Google XML sitemap for videos[/threecol_two_last]

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[threecol_one]FLV Embed[/threecol_one]

[threecol_two_last]This plugin hasn’t been maintained for a while but it is still functional. This is a video player that also easily creates a sitemap. You can use the location of any video file to add it to your sites video sitemap so it is kind of versatile. The code is old and the video player is pretty ugly so I wouldn’t use this unless nothing else is working. Flv Embed[/threecol_two_last]

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The best WordPress video sitemap plugin

[threecol_one]SW Video Sitemap[/threecol_one]

[threecol_two_last]

  1. It’s incredibly easy to use
  2. You can use videos from anywhere on the web
  3. Lightweight with no bulky interface, options, or forced video players

[/threecol_two_last]

If you are looking for a simple, clean, and easy way to make a video sitemap then this is the plugin you want to try first. You can specify specific post categories to look for and you also have easy control over the video and thumbnail location.

SW Video Sitemap

Adding video sitemaps to your WordPress site will have a noticeable effect on SEO. If you have a lot of video and you aren’t submitting video sitemaps I highly recommend you give it a try.

image courtesy Cisc1970

Plugin to change permanent WordPress URL’s without hurting SEO

change wordpress permalink seo

change wordpress permalink seo

Sometimes it’s necessary to change the permanent URL of posts or pages on your WordPress site after the page has already been indexed by Google. Permanent URL’s are the address you see when you are on a page. By default WordPress starts with “ugly URLs” that look like this: http://comoblogs.com/?page_id=10

Google likes pretty URLs better (and so do people for that matter) and you can easily change them by going to settings and using the permalink option. But if your pages are indexed by Google changing the links could be dangerous because Google won’t be able to find your posts anymore. You want to use a 301 redirect when you change the URL of any webpage, but how exactly do you do that?

With WordPress it is now incredibly easy to change any permanent links you want without upsetting the SEO gods too much. I use the redirection plugin by John Godley to manage all of my redirections on a WordPress site. The plugin has many options including different ways for it to work. That way if it conflicts with another plugin you can easily change how it works so it doesn’t. It also provides stats on how often the broken links are hit and redirected as well as some other cool stuff.

If you are looking for an easy and safe way to change the permanent URL structure of an old WordPress post or page then I would try this first (or now if you’ve tried something that didn’t work).

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