Can Wal-Mart survive the Amazon generation?

walmart supercenter

If you like to go to Wal-Mart raise your hand…of course I can’t see you but I am guessing everyone but that weirdo in the back kept their hand down (no offense weirdo, to each their own). A few weeks ago I made my dreaded monthly trip to Wal-Mart for cleaning supplies, toiletries, and a [...]

3 things not to do to your WordPress site

red x

Don’t use Google to find free themes and plugins. One great thing about WordPress is the availability of free tools to go with it. At the time of this posting there are 1,457 themes and 17,297 plugins in the WordPress repository. However, anyone can build a theme or plugin and there are plenty out there [...]

Social Media Haiku Contest Entries

social media haiku

I challenged my Empire Avenue shareholders to a social media haiku contest. The entries are in and it is time to vote! I didn’t realize how many people are apprehensive about writing poetry but a few brave souls stepped up and shared their prose. The voting is open until Monday, November 7th. It is extremely [...]

What is social media spam?

facebook spam

Spam is a word that gets thrown around a lot. It used to be pretty easy to determine what constituted spam. If it’s an email you didn’t want trying to sell you something, then it’s email spam. With social media spam has taken a new identity, but what is it? The thing with social media [...]

Don’t waste money on your website

guy behind computer screen

Justifying investing in a quality website is difficult if you’re used to TV, radio, and print advertising. When you purchase commercials you know exactly how many you get, how much each costs, and an idea of a conversion rate those commercials give you. When a business invests in a website it is not the end [...]

A cheap website design makes for a cheap business image.

ugly site

The brain makes decisions in just a 20th of a second of viewing a webpage. – BBC News  Do you want the business image of “cheap and simple?” Most people don’t want their business to have the reputation of cheap. Yet I constantly get approached by businesses that want a cheap website design. The most [...]

27 years after 1984: A walk through Apple’s TV ads

Apple steve jobs picture

Apple (APPL)Steve Jobs not only brought us great products and innovations in the technical world, he helped innovate the advertising world. Jobs wasn’t present for “The Martinettis Bring Home a Computer” and I think it’s pretty evident. Commercials aired while Jobs was present tend to be serious, or if playful very minimalist. I believe these [...]

The biggest thing in SEO you’ve never heard of

schema dot org

Google and Facebook changes have kept me pretty busy keeping their codes up to date on my website. Fortunately as I was updating my Google +1 button I came across something I had never heard of: Schema.org. Schema.org is a collection of meta data released just a couple of months ago. It is a collaborative [...]

#140conf smalltown presentation: taking online communities offline.

Last year @Guavalicious and me spoke about creating online communities at #140conf smalltown. This year we followed up by talking about what to do to take those online relationships offline. My segment starts about 5 minutes in and is about creating relationships with businesses. Video streaming by Ustream

3 WordPress plugins to install and save you time setting up your website.

wordpress time savers

WordPress is easy to setup. However there are many small details that need to be taken care of before you start working on the really important stuff like content and design. I install these 3 WordPress plugins as soon as I finish installing it and before I do absolutely anything. Core Tweaks WordPress Setup As [...]