Why The World Cup killed Twitter

The World Cup led to as many fail whales as it did to heart attacks and cases of deafness combined.

After Landon Donovan’s game-winning goal against Algeria, which caused me to fling my key lanyard across the bar in a fit of hysteric and slightly inebriated joy, there were reports that made it sound like the Internet damn near died at that moment. And no, not Prince dead.

You know what was really cool? Other than the supergeeks, like my boss, thinking 2012 was coming early – the way we watch sports has changed. In leaps and bounds.

Admittedly, during USA and other major matches I wasn’t all atwitter, technologically speaking, about the matches. Mostly from the increase in blood pressure.

But for the matches I watched while sitting on my couch or in class, Twitter was like a multinational watch party. Yes, I still fist-pumped in class, but I was able to cheer on Twitter. Without being yelled at by my professor.

Twitter isn’t just changing the way we view the World Cup, but any major cultural event. Award shows, breaking news, LeBron James – no matter where you are, bored at a cheese-tasting with your girlfriend or surrounded by three unfriendly walls and a stapler, you can have a conversation. You can share your excitement, disappointment, shock and hilariously snarky remarks about what just happened.

If you’re lucky, you’re friends will be there on the other end. Ready to pick up on the conversation from whatever situation they are uncomfortably stuck in.